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7) You’d be tempted with countless of seemingly very attractive offers
and
promises from the Web to help improve your business. Do not fall into
the
trap of some of these promises. Just stay with a handful of
strategies that
work and stick with them. For example, if you're submitting articles
to
drive free traffic to your sites and it’s showing positive dividends,
stick
to it and continue with this strategy while improving and
fine-tuning
others.
8) By all means, study your competitors, watch their activities and
every
move. But love thy competitors, not hate them. Do not “knock” them
into
oblivion. Unlike conventional business, you should always find ways
to work
along them if not with them. There are many online organizations, big
and
small, working very closely together even in the same product or
service
market sectors. Very good examples are the joint venture partnerships
and
link exchanges among the so-called competitors.
9) Do not be too “innovative” by creating and marketing new and
unproven
products or services that the market is not willing or ready to
buy.
Conduct a web research to identify products which command good market
and
offer them to the hungry and ready market. You could do some
modification
to improve it in order to have product differentiation and hence
enjoying
better comparative advantage over your competitors.
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